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Current market segmentation is made of having the total heterogeneous marketplace for an item and dividing it into various sub-markets or segments, Every single of which tends to be homogeneous in all substantial elements.[twelve] The method is performed for two main applications: better allocation of the agency's finite sources and to raised provi
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Positioning concerns the way to placement an item inside the minds of buyers and notify what attributes differentiate it through the competitor's goods. A company typically performs this by manufacturing a perceptual map, which denotes similar solutions created in the same industry In accordance with how shoppers understand their value and high-qua
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